Meat MythCrushers was developed in consultation with some of the leading experts in the field of meat and animal science, food safety and nutrition to provide consumers and media with the other side of the story — a side that often is overlooked in media reports and on the Internet.

The American Meat Institute, the nation's oldest and largest trade association representing the U.S. meat and poultry industry, hosts the site.

Materials have been reviewed by the members of the American Meat Science Association and other experts in the field.